Reference
Output specs
The sizes and limits every render is made to. Placement sizes are the targets each still is planned and laid out for.
At a glance
- Video
- 9:16, 5 to 30 seconds
- Static
- 11 placements, from feed to email
- Cost, per stage
- Estimated before you spend
Video
Presenter and product-only video render at 9:16 and run from five to thirty seconds. The demo presenter ad on the home page is ten seconds: the pipeline compressed a 31-second source format into one clip. Every render is checked for black frames, frozen picture and dead audio before it is marked ready.
Static ads: eleven placements
Each still is generated at the closest of three source shapes, square, landscape or portrait, and planned for its placement; where the placement's ratio differs from the source, the plan says so. Where the network has a copy limit, headline and body are kept within it as editable text beside the image; nothing is baked into the picture.
| Network | Placement | Placement size, px | Copy limit |
|---|---|---|---|
| Meta | Feed, square | 1080 × 1080 | 2200 characters |
| Meta | Feed, portrait | 1080 × 1350 | 2200 characters |
| Meta | Story / Reels cover | 1080 × 1920 | 2200 characters |
| TikTok | In-feed | 1080 × 1920 | 2200 characters |
| Standard pin | 1000 × 1500 | 500 characters | |
| Etsy | Listing image | 2000 × 2000 | 140 characters |
| Google Display | Medium rectangle | 300 × 250 | — |
| Google Display | Large rectangle | 336 × 280 | — |
| Google Display | Half page | 300 × 600 | — |
| Google Display | Leaderboard | 728 × 90 | — |
| Email hero | 1200 × 600 | — |
Publishing destinations
TikTok, Instagram Reels, Facebook, Threads, YouTube Shorts, LinkedIn, from accounts you connect. Comment and DM replies run on Instagram and Facebook.
Catalogue sources
Etsy and Shopify, or a single product URL. Prices are stored only with their currency code, so an ad never quotes a figure in the wrong one.